EDITORIAL APPROACH
How ThinkAI works
Useful context, clear sources and responsibility for what we publish.
Who we write for
ThinkAI helps curious Australian business owners and teams understand AI, explore what it can do and decide where it might be useful. Wider developments in research, work and society also deserve coverage, even when they do not offer an immediate business return.
Evidence before enthusiasm
We prefer original announcements, research, official documentation and regulatory guidance. Articles link to their sources and distinguish a company's claim from independently established evidence. We separate announced features from available products and check Australian relevance rather than invent a local angle.
Examples are labelled as hypothetical where appropriate. We do not claim to have tested a product, interviewed someone or measured an outcome unless that work has actually taken place.
AI assistance and editorial responsibility
We use AI tools to help discover topics, organise evidence and prepare drafts. These tools can make mistakes. Source checks and editorial review are part of the process, and the publisher approves articles before public release.
The ThinkAI Team is the publication's editorial byline. It is not a claim that a named reporter independently investigated every article. Responsibility for the published copy remains with ThinkAI.
Corrections and updates
Products and policies change. We correct material inaccuracies and explain substantive corrections in the affected article. An update should distinguish new information from what was known when the article first appeared.
To query a claim, use the contact page and include the article link, relevant passage and supporting evidence.
Commercial relationships
Paid placements, sponsorships or affiliate relationships will be disclosed where they apply. They must not be presented as independent testing or determine factual conclusions.
Using our articles
Articles provide general information and questions to consider. Check the requirements, product details and risks that apply to your own circumstances before acting.